Profile: So Refreshing is the online portfolio of multi-talented designer and art director Toby Fletcher. Originally from London, Toby now resides in the beautiful city of Buenos Aires, Argentina - working on a freelance basis for clients across the globe. Skills: Seven years experience creating and managing a diverse range of commercial projects - from large scale e-commerce sites to online magazines, viral campaigns and small business portfolios. A flexible and dynamic approach that provides his clients with professional, functional and cost effective solutions to their business needs. His direct one-to-one service enables a faster and more personalised working relationship than that offered by agencies, wherever you're based in the world. A strong appreciation of usability and typography, with a focus on the exploration of colour and shape. Specialisation in the design, production, development and management of creative, functional and user-focused websites. Enthusiasm for all things design related and a personal interest in good web design. Believes achieving good web design stems from a careful planning process, with the intention to deliver the user a site that is not only aesthetically pleasing, but also an intuitive and valuable experience. As well as web and graphic design, Toby has a huge passion for photography. See a selection of his work at flickr Partial client list: Apple, Virgin, Time Out, The Jack Hidary Foundation, iAmplify, Universal Music, Smart Transportation for NYC, Holiday Inn, Gemstone Capital Advisors, MILK Magazine, Innovation Prize Central, Antidote Records, RenewPac, The Romeo Dalliare Foundation, Rachel Ray, The Freedom Prize. Contact: If you already have a project outline or creative brief, great - but if not and need help developing an idea - please don't hesitate to get in touch. Similarly, if you want to just say hello - don't be shy: Email: toby@sorefreshing.com Telephone: +54 11 4777 7374 Skype: sorefreshing Linkdin